Dream Homes & Drafting
Mike Hineman of Dream Homes & Drafting has been building custom homes in the East Texas area since 1989. He is a trusted member of the community with a stellar reputation and needed a unique web overhaul to reflect that. Dream Homes & Drafting isn’t your typical cookie-cutter home builder. They take the time to listen to every detail and need of your new home build, and they hold your hand through the whole process. Needless to say, their client-focused philosophy was a perfect fit for the Paravel team.
Search Engine Optimization
Dream Homes was getting plenty of local traffic, but
was struggling to bring in potential clients relocating
from out-of-state. The solution? Through content
strategy and clean coding, Dream Homes & Drafting
went from being a 5th to a 1st page result on Google.
See for yourself.
Project Planning
We worked with the Dream Homes team to determine the most important steps in searching for a custom home builder. We were able to present the home building process in an easy to understand format, while educating potential clients on unique offerings such as 3D Drafting and Green Building.
Site Design
Paravel began the design process by developing a unique logo that represents both the building and drafting aspects of their business. For the site, a natural and soothing color palette ties everything together, hoping to make the stressful process of building a home a little less complicated.
Tailored CMS
The team at Dream Homes & Drafting needed a way to quickly update their inventory of available custom homes. Using a custom installation of Butter, they are able to easily update and edit their inventory with custom fields for photography, price, bedrooms, bathrooms, square footage and location maps.